CFO · Consigliere · Keynote Speaker

Matthew Everitt

Dad to Ethan and Kaitlyn. CFO, partner and trusted advisor to entrepreneurs, creatives, and innovators making their mark on the world — from primetime television to multiple media, advertising, and entertainment ventures with successful exits.

Do good things with good people.

Portrait of Matthew Everitt
The journey

A career that never fit in a spreadsheet

I've been the CFO who closes the books and the operator who builds the business — and, on occasion, the producer in the room when the cameras roll. I co-created and executive-produced NBC's World of Dance with Jennifer Lopez, the #1 new summer series of 2017, and served as its CEO and CFO.

Before that, I sold my first company at 26, produced a 30-stage music festival, and learned — sometimes the hard way — that the true power of a CFO lies beyond the numbers. Across two decades I've led finance and strategy for entrepreneurs in media, advertising, entertainment, and tech — from nonprofits to public companies.

Early on, a mentor taught me the lesson that's shaped everything since: that a CFO holds real power as an advisor and a builder — and used well, it can transform not just the numbers, but the culture and the people around them.

It all points back to one idea I built The Good CFO on: the hallmark of a great CFO is to be good. Do good things, with good people — and build companies that are both profitable and worth working for.

Keynote

Confessions of a CFO: a journey through entrepreneurship

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In a distinguished career, I've been more than a CFO — a trusted advisor and confidant to entrepreneurs, witnessing the creation and loss of fortunes. This keynote is the story of that ride: from selling my first company, to a 30-stage festival, to building a primetime network television show. It makes the case that the CFO of the future isn't just a financial expert, but a holistic leader, an ethical compass, a people's champion, and a systems thinker.

What I'm building now

Two companies, one idea

I spend my time where finance meets building — leading a firm that brings senior finance leadership to agencies, and co-founding a home-services platform, rooted in the Orange County community, that grows both its businesses and the people inside them.

The Good CFO
Do good things with good people
Founder & CEO

A full-stack finance and HR firm built exclusively for marketing, advertising, media, and entertainment agencies — fractional CFOs, controllers, FP&A, and the systems behind them, led by people who've actually run agencies.

Olson Superior Holdings
People Over Everything™
Co-Founder & CFO

A holding company reimagining how home-services businesses are acquired and grown. Instead of buy-squeeze-flip, we partner with founders — keeping their brand, people, and name in place while investing in their teams and growth for the long term.

Track record

Where I've sat

Selected past roles

  • Idea HallCFO
  • Rebel VenturesCFO
  • Apiary DigitalCFO
  • World of DanceCo-creator, EP & CFO
  • StoryFileCFO
  • Column FiveCFO
  • PainePR / Citizen RelationsCFO
  • Fort Ashford HoldingsCFO
  • Vision EntertainmentCFO

Nonprofit leadership

  • Games for ChangeTreasurer & Board Member
  • Compassion Prison ProjectTreasurer & Board Member
  • 9/11 DayCFO

Credentials

  • MS, Accounting & Financial Management
  • BS, Economics, Finance & Entrepreneurship
  • CMA and CFM certified
  • Graduate, McGuire Center for Entrepreneurship, University of Arizona
Explore

A few good places to go next

The work I love happens across two companies, a stage, and a network of good people.